Hyperdome has a passion for understanding its local customers and supporting its retailers. Norbit was chosen as their digital engagement tool to empower the team to obtain strong data and implement tailored marketing.
Hyperdome’s two-week spend & get launch campaign with Norbit. The campaign required customers to spend $75 in-centre to redeem a $20 Hyperdome gift card or spend $100 for a $20 gift card and an entry to win one of five daily prizes via a scratch & win campaign. Customers would take their valid receipts to the promo booth to redeem their gift cards. The gift card redemption process was seamless and only required one QR code.
Shoppers were required to complete their Hyperdome App profile in order to participate in the competition, acquiring valuable biographic and demographic data in the platform. They would then complete the in-app form by answering where they shopped and how much they spent in order to capture spend data.
Embedding this form into the app allowed Hyperdome to collect rich first-party data with an 80.94% profile completion rate. Hyperdome will now be able to effectively target its customers with appropriate promotions and offers.