Shopping centres are being taken over by life-like dinosaurs, with the Dino Discovery Augmented Reality campaign rolled out across 8 shopping centres this week.
Paired with quick educational dinosaur facts, customers are given clues within the shopping centre’s apps to find the dinosaurs in order. Designed to entertain and delight families over the holiday period, from a centre management and retail perspective, the engaging campaign drives foot-traffic, directs customers along a chosen path through the centre, increases dwell time and is attached to retail promotions.
To commence the experience, customers must download the individual mall loyalty app and sign in or create an account. The campaigns are a great gateway to attract new customers to their app loyalty program and engage them immediately. Once logged in, customers see the AR experience in the app, and are also introduced to the other benefits including retail deals, points for purchasing, prizes, and a range of other competitions. All of this information is tracked, providing retailers and centre management with extremely detailed behavioural data about their customers.
As customers discover each character, they can take photos and share them with their social network. Once all 8 are found, they are awarded a prize, which varies from a bag of treats, a prize to collect from a retailer, or an offer to use within the centre – all designed to attract customers to stay and spend longer, or make a repeat visit.
Campaigns can be set up as floor decals, or to bring hoarding to life.
Experience the Dino Discovery – A Jurassic Augmented Reality Experience at Capalaba Park Shopping Centre, Redbank Plaza, Brookside Shopping Centre, Logan Central Plaza, Australia Fair, Peninsula Fair, Sunnybank Plaza and Aspley Hypermarket between 2 July – 15th July 2018.
Interested in Augmented Reality for your centre or mall? Please contact us.