To kickstart September with a bang, four shopping centres celebrated Father’s Day
with an answer to win competition run through centre apps. Each centre gave
users the opportunity to win dad an outstanding hamper or gift voucher!
In the weeks leading up to Father’s Day, three of Norbit’s clients asked their
audiences/users ‘What is your unique gift idea for dad?’. Users answered with
an array of responses to enter into the draw to win a Father’s Day hamper for
dad.
Another Norbit client asked their users to share their funniest dad jokes to enter the
draw to win a $400 dining voucher at a restaurant in-centre. Each answer was
entertaining and hilarious.
Annual events/celebration days, like Father’s Day, are a great way to engage with your
audience. Giving users the ability to share and interact with your app opens
the door for a conversation, and therefore develops and builds the basis of a
relationship with your audience. These quick, simple and low cos campaigns are great to execute between large seasonal campaigns and are beneficial to maintain app engagement with customers from wherever they are.