Norbit

Forest Lake Mother's Day Campaign

Mother’s Day Campaign Success Story

Forest Lake Shopping Centre executed a dynamic Mother’s Day campaign leveraging a two-pronged approach to enhance customer engagement and drive sales in the centre. The campaign, executed through their loyalty app, showcased creativity, instant gratification, and seamless integration of customer data capture.

Objective:

  • Drive spend at the shopping centre in the lead-up to Mother’s Day.
  • Enhance customer engagement and loyalty through an interactive campaign.
  • Seamlessly integrate data capture into existing email marketing platforms.

Campaign Strategy:

  1. Digital Scratch and Win: Customers were incentivised to spend a minimum amount at the centre and fill out a form, capturing their spend details and uploading a photo of their receipt via the app.
  2. Instant Gratification: Upon completing the form, customers received a digital scratch card within the app, revealing if they were the lucky winner of a Mother’s Day candle.
  3. Physical Verification: Winners had to physically verify their receipt at the promotional booth to collect their prize, ensuring authenticity.
  4. Integration with Email Marketing: Customer data captured through the app is seamlessly integrated into the shopping centre’s email marketing platforms, enabling personalised communication and follow-ups.

Execution:

  • The one-week campaign period created a sense of excitement and reward among customers.
  • Notifications were sent to app users, building anticipation and generating hype around the campaign.
  • Minimal print and distribution costs allowed for a quick turnaround, ensuring efficient execution.

Results:

  • Increased Spend: The campaign successfully drove spend at Forest Lake Shopping Centre during the Mother’s Day period.
  • Enhanced Engagement: The interactive nature of the campaign boosted customer engagement and loyalty.
  • Data Integration: Seamless integration with email marketing platforms facilitated future targeting.
  • Foot Traffic: The requirement for physical verification led to increased foot traffic at the shopping centre’s promotional booth.

Forest Lake Shopping Centre’s innovative Mother’s Day campaign demonstrated the power of creativity, technology, and seamless integration in driving sales and enhancing customer engagement.

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